Keith Cronin is an in-demand business consultant and founder of SunHedge. He has helped solar companies achieve their goals through his collaborative consulting, distance learning tools and products. Keith consults with clients all over the US, Canada, Europe, Asia, Central and South America. Whether it is strategic advisory services, recruiting, management, marketing, communications or tools to help grow your business, help is here for you.After his company was acquired by SunEdison, he decided to help people and serve others in Hawaii and across the globe. Keith lives in Kailua, Hawaii.With a humble beginning, he started his solar integration company in February of 1999.
We provided energy services to the DoD, State of Hawaii, Commercial, Industrial, Institutional and Residential clients via educational information, choices and solutions customized to their specific needs. We carefully listened and delivered customized solutions. As solar started its climb in Hawaii, so did that percentage of our services. We soon were blessed with an abundance of opportunities to serve our island community with emancipating them from the unbridled and spiraling energy costs that seemed to grow exponentially each month. People wanted something different, when there was no other options. We are grateful for being able to provide options.
There has also been a demand for one on one consulting to some of the top local solar firms in Hawaii and around the globe, to accelerate their success in not just making more sales, but profitable sales via a systematized approach of shared accountability, tactics and proven strategies. Fortune 100 companies, hedge funds, private equity, Wall Street lending institutions also are clients, as they are constantly seeking to understand fast changing trends in the solar industry and want to be prepared.
This has allowed many partnerships to be formed in a host of ways. Whether it has been assisting with project development to providing structured financing for deal acquisition, each situation has presented its own custom solution. In teaching a solar MBA course, has also created global collaboration as well, since the spring of 2012. It is always beneficial when best practices can be exported to other regions of the country and globe and have such a rapid and meaningful impact in a business and community.
Having a relationship with SunEdison and its founders, we wanted to be part of a global company and recognized the value of scaling up the business with the best and the brightest, and Island Energy Solutions was acquired. Joining a global company and the brain trust imbued the strengthening of our team in Hawaii and fostered sharing best practices across the business segments. We also had access to low cost capital which allowed us to scale.
What do you want ? It’s a question you should ask yourself. Most people resist. Why do you do what you do? Do you like what you do? Do you want more, Today? What do you have to do to get what you want? Do you need help? Don’t wait forever to have all you want, as tomorrow may never come. Make a decision today.
As the last couple of years have experienced explosive growth in the Hawaii solar market, many mainland and non-US companies have expressed an interest in entering the state here and have looked for someone who has “boots on the ground” experience and understands how local business is done. This relationship building experience gave me alot of perspective and opportunities that have been exciting and fruitful. This expanded beyond Hawaii as this is the canary in the coal mine for what trends will take shape in other parts of the country and globe. Why reinvent the wheel. Take what has happened in Hawaii and be prepared to pivot in your community.
Post my exit, I wanted to still serve the solar community and started SunHedge. The desire to collaborate in the solar industry was still coursing through my veins, but in a different capacity than before. Helping new companies implement strategies and solutions to scale their businesses was not only exciting, but very rewarding. Strategic partnerships also formed from global companies and work started to come in from around the world.